In 2016, the number of businesses using video marketing surged in popularity; with cross platform distribution, a necessity for all content marketers. Using social media to harness the power of video can help to generate interest and engagement; newsfeeds are full with videos and GIFs so it’s more important than ever to use video to market your business.
Social media is dominated by video content, Facebook on average racks up around 8 billion video views in a single day. Video was a big trend in 2016 and its popularity is set to continue throughout 2017.
Types of Videos To Use For Marketing In 2017
2017 will be an important year to undertake video marketing, it’s important to understand the types of videos that can be used for business. Some of the video marketing that can be used in 2017 is:
Homepage and Landing Page
Online, many successful landing pages that have high conversion rates utilise the use of video. Using SEO and the engaging nature of the video content, enables businesses to grab the attention of the user, convincing them to use your products or services.
With more and more businesses starting to dip their toes into the world of video marketing. In 2017 it’s set to become an important part of any landing page. All industries are able to utilise the use the video and used correctly, they can spruce up the look of any home page. In the next 5 – 7 years it’s expected that most information provided to customers will come in the form of video and audio.
More and more social media platforms are adapting to start offer live video streams; platforms like Facebook and YouTube already offer a live stream function. Live video enables businesses to connect and engage users in a way that simply hasn’t been available before.
With the number of people using social media continuing to rise, it’s more important than ever to ensure that your business is ready to start using live video to market your business. If estimates are anything to go by then 2017 will see a huge surge in the amount of people tuning in to watch live video.
Video In Email Marketing
While email marketing itself hasn’t seen the same increases that direct video marketing has, it’s still one of the most effective ways for businesses to market themselves. 2017 will be the year to start investing in video marketing for use in your email marketing campaigns.
Why have customers read and email? With video marketing you could easily connect with customers by using a video to promote the products or services that your offer. It doesn’t mean don’t have text in your email it’s about finding the fine balance between text, images and videos, to keep users engaged, while also encouraging click throughs to your websites.
Indirect Video Marketing
We’ve seen the infomercial and now 2017 is the time for the infotainment. Infotainment is the new breed of online marketing video, it couples together portraying relevant information while entertaining the watcher. Videos that not only engage the user, but encourage a share, helps your business to develop brand awareness and potential conversion rates.
Branded content is becoming hugely popular, content that aligns to your brand while also engages viewers will take your business to the next level in 2017. With the competition for consumers attention heating up, 2017 will truly be the year to create entertaining content to ensure your customers stick around and don’t head to the competition.