Under Cover Protects


Product Video

Under Cover Protects is a garden cover supplier, offering weather proof covers for all manor of garden and outdoor products – such as garden table covers, patio heater covers, and BBQ covers. As a successful retailer via Amazon, Under Cover Protects have launched a new website that also allows e-commerce transactions. We were approached to produce product videos for Under Cover Protects as a tool to demonstrate the product and its benefits, as well as potentially increase sales. Products sales pages that utilise video are proven to increase the customers confidence to purchase a product.

The product video brief

Our brief was to create 7 individual product videos that demonstrate the main features of the product, such as their easy fitting, weather proofing and quality double stitched material. Our branding advise was to keep a theme throughout all the videos, and keep them as short but informative as possible. We also recommended and supplied the branded jumper featured in the videos.

To save production time and reduce filming cost we knew that many of the product features were the same for all models, so many shots could be duplicated throughout the editing process. This saved time and gave uniformity throughout.

elDRAW were responsible for sourcing a suitable location for filming (baring in mind it was a very wet December) and over seeing the production without the client on site.

Production Breakdown:
Filming – 1.5 days, 2 crew members.
Shot on location sourced by elDRAW
3 days post production including bespoke graphics
Client feedback & Sign off
Royalty free music track
Delivery of files in mp4 & WMV format
Optional fully optimised Youtube channel & Videos uploaded