Richard James Estate Agents have 3 branches based in Wellingborough, Irthlingborough & Rushden (East Northamptonshire). Richard James are multi-award winners, recently winning The Relocation Agent Network’s ‘Agent of the year 2016′ award. This was a large part of their desire to create a video to promote on their website and social media channels. Apart from Richard James’ variety of accolades, we knew we had to make this video stand out from the typical mundane estate agency marketing video. These tend to be very dry, and often not very informative or engaging to the viewer. We knew in order to keep engagement and show off Richard James high attention to detail and branding we needed to film a lot of supporting footage. Our ideas included filming the signs being installed, a house viewing with a happy prospective buyer, and of course picking out all the details which make Richard James a class leader. We focused on Photography, floor plans and customer service aspects. Importantly we relayed what these benefits meant to the end user.
The result is a short, yet informative video which works well as a general introduction to the companies ethos and customer journey.
Video Production Breakdown:
Filming – 1 full day with 2 camera operatives
Filmed on multiple locations in Northamptonshire
2.5 days post production
Royalty free music track
Delivery of files in mp4 format
Creation of Optimised Youtube Channel