BA International Ltd is a global brand with a UK headquarters based in Northampton. As a leading name in the dental industry BA manufacture Dental hand pieces and small equipment which is sold directly to dental practices worldwide. An additional service offered by BA, is hand piece repairs. Faulty, damaged or serviceable hand pieces can be posted to BA’s Northampton depot, where they are hygienically handled, scanned in to the system via barcode, then repaired or serviced before being dispatched back to the Dental practice. BA International asked elDRAW to create a video that shows the whole process start to finish, for use online as well as to be shown via screens on their exhibition stands.
In this case, the deadline was extremely tight, with the elDRAW creative team managing to film, edit and release the final film within a matter of days. The final edit was approved with no alterations and used the very next day at a dental exhibition during September 2016.
Some creative elements used in the production of this video included Slow motion cameras, macro close up shooting with specialist lenses, as well as stabilised tracking shots using our gimbal stabilisation camera rig. Our in house editors did a great job of creating a fast paced edit, whist keeping all the vital information within the film.
Video Production Breakdown:
Filming – 1 full day with 2 camera operatives
Use of Camera Gimbal stabilisation rig
Filmed on location in Northampton
2 days post production
Royalty free music track
Delivery of files in mp4 format