A controversial game changer, the worldwide no1 video content platform ‘Youtube’ has now introduced a ‘pay to view’ feature. This latest feature introduced this month is causing some controversy between audiences, whilst allowing some Youtube video creators to consider Youtube as an increased revenue source. Of course there’s varies guidelines and requirements that must be met…
Youtube have now enabled the ability to rent and buy videos.
This is a move that is making Youtube even more of a promising money making platform for all kinds of video producers.
First Youtube made it possible for users to make a modest amount of money through monetizing their videos with adverts, and now users have the ability to make money directly from viewers that are happy to pay to watch their videos.
How it works
- Videos can be paid for through either rental or purchase terms.
- They can be rented for either 48 or 72 hours, or purchased for lifetime access.
- You set the guideline price for the video but ultimately it is decided by Youtube.
Although this would seem like a promising business prospect for many types of video makers, there is some criteria that needs to be met before you can start charging viewers. The most important is that you must have at least 1,000 active subscribers, in our opinion this is the hardest requirement to achieve as the only way to do it is to be patient and put out good content that people are interested in. You also need;
- The channel to be verified by phone
- The channel to be set up as a Youtube partner
What content could you potentially charge to view on Youtube?
- Educational content, e-learning, How-to videos
- Entertainment, short films or TV like content
Youtubers who already have a large following may well benefit from launching special videos that are pay to view only.
Good or bad?
These changes have left lots of people up in arms saying that it’s going to ruin Youtube as a platform, and we can understand this too. However, this could potentially make the standard of video on Youtube increase, as creators are going to be competing for viewers money, and could hopefully filter out some of the tutorial videos with droning commentaries, that never get to the point. People will pay if they see a benefit. Charging to watch the traditional Youtube ‘cat video’ is not quite the point.
Ultimately it’s up to you as a video creator to decide if this could work for your audience. Stay tuned to our blog for more updates in the world of video!