If you’ve been paying attention to the rise of video across platforms like TikTok and YouTube, you’ll know this visual medium isn’t going anywhere any time soon. And if you’re interested in how marketing is shifting in our digital age, you’ll know that social proof is a must if you want to convince potential customers … Read More
Struggling to create engaging Instagram Reels? Don’t worry; you’re not alone. It’s a tough nut to crack. Not only is Instagram overflowing with content from all over the world, but to succeed, you must be uploading consistently while improving your content’s quality the entire time and coming up with new and innovative ideas that will … Read More
Making a compelling podcast isn’t easy – it requires creativity, focus, and attention to detail. It’s not a case of simply attracting high-profile guests and getting them to talk about their life’s work, but instead, it falls on you, the host, to create new and exciting angles that set you apart from the status quo. … Read More
There’s no denying it – TikTok is everywhere right now. Whether scrolling through endless videos of cats, checking out the latest viral challenge, or engaging in a spot of retail therapy using TikTok shopping, the app is taking the social media sector by storm. TikTok? The short video app? That’s the one. Since its inception … Read More
5 Powerful Ways to Repurpose Your Video Content to Maximise Investment You’ve shot and edited a great video for your business. Congratulations! Now what? Just like any other type of content, you need a plan for how to get the most mileage out of it, and that’s where repurposing comes in. What is repurposing content? … Read More
By this year, video content was expected to account for around 80% of all online activity. Although that result is yet to be verified, such suggestions make the popularity and demand for video content clear. People who surf the web want to access information through videos more than ever – and this also applies to … Read More
Using a website video can afford an array of benefits, including an overarching benefit of increased sales. It’s now a standard assumption that business will have a website, and the ability to build affordable websites is ever increasing. This means it takes a novel business or a unique service to stand out from the agglomeration … Read More
LinkedIn is one of the most successful social media platforms but unlike others, it is business orientated. Combining this with a growing demand for social media users to consume videos over anything else – and we have a recipe that all LinkedIn users need to know how to cook up. Here we will look into … Read More
The different aspect ratios of video in 2019 – vertical videos, landscape video, square video. Where to start? During late 2018 we started to see a huge change in the way videos were looking online. Since smart phone video quality has become so acceptable, the amount of portrait or vertical video being listed online has … Read More
Is Corporate Video Dead? A corporate video refers to any form of video that is created for and used by a corporation. Corporate videos are useful in showcasing your company’s profile along with your products and services. Today, corporate videos are an essential part of training employees, communicating with clients or customers, new product and … Read More