Why online video is far more than just a pretty picture

2 or 3 years ago I would agree that website video was just a nice finishing touch. Not necessary but it was cool if you had a bit of extra cash to throw around. Fast forward a few years and practically every marketing company is telling clients video is a necessity – and there’s a bag full of reasons why. Here’s a few facts that you may have missed…

Video on a landing page can increase conversion rates by 80%?

 The Average user spends over 16 minutes per month watching video adverts

 After watching a video, 64% of user are more likely to buy a product online

(source 31 Video Marketing Statistics)


So why’s online video so great?

Lets start with user engagement – no one likes to read any more and a video is the quickest and easiest way to learn something with just a single click of a button.

User reassurance –  If you can see it, you can believe it. Say you’re debating whether you really need a product or service. If you see it working successfully then your more than likely going to be nudged that little bit further down the buying cycle.

Search engine optimisation benefits – We’re told every day how much SEO is important, and all these things we should do to get onto ‘page 1 of Google’. Well guess what, video is pretty high up that list now. Videos can be optimised with keywords and become searchable links within search results. It’s something else to rank you higher than your competitors.

It’s great for paid promotion – If you are the type of company that believes in paid advertising, then putting a reasonable budget behind a video advert is a great way to drive web traffic and improve conversions. It can be very affordable too!


It’s not that simple though

So you’ve heard all the benefits – it all sounds simple enough. As with many creative services you maybe forgiven for thinking, ‘ow I can do that myself’, well maybe you can, but is it really that easy?

Before you even get into the technicalities of good sound and lighting, you must consider the message of the video, the main goal your hoping to achieve, and where you are planning to use it. All of these elements can dramatically change the way the video is structured. If your not clear on the answers to these questions then it maybe time to call for help.

Producing a video is certainly not something to do ‘on the fly,’ because 9 times out of 10 you will end up reshooting or not getting the results you expected. Speak to one of the elDRAW team to discuss a project idea you may have… we’re always happy to advise.