If you’ve “seen the light” and realised the potential of online video, and yet you’re not attracting the audience levels you’d like to, you might be asking yourself “Why Isn’t My Video Attracting Traffic?” – Well, there are a few things you can be doing, both free and paid, to increase the views of your videos, and of course, to bolster your conversion rates.
Video Optimisation
As is the case with all search engines, web stores and social networks, people search for the content they want by using keywords they can relate to. So implementing keywords relevant to your video and ultimately, your audience, is the first logical starting point. Let’s firstly look at YouTube; the first place you should consider sharing your video – It’s free, it indexes quickly and thoroughly with Google and it interacts well with the all-important MyBusiness/Google Plus accounts which are imperative for effective local and mobile search engine visibility.
YouTube
It’s as easy as 1,2,3 (well, 4, 5 and 6) in fact! Follow these simple steps to get the most out of YouTube:
1: Set up your own YouTube Channel – Here’s a good guide!
2: Write a title and then description for the channel that ‘naturally’ contains your target keywords
3: Add keywords and links to your email address, website and all other social media accounts
4: Upload your video to your channel and ensure you write a punchy, captivating title
5: Write a short, informative video description, again, as relevant as possible and including links back to your website
6: Add relevant phrases to the keyword section, covering any words or phrases that your target market might use to search for content that interests them
If you want to go deeper, you can verify your account, link a website and then include annotations and a card in your videos that link to your website.
Now it’s on YouTube you can now share the video through your website (Google loves websites with video) and through your social media accounts. Add links to your video in email footers and in e-Newsletters, or indeed, in any digital medium.
If you’re familiar with AdWords, Google’s Pay-per-click platform, you can set up video campaigns to sponsor views of your video. You can specify very precise segments of your market using a broad array of demographic and lifestyle variables, and with Google AdWords offering some very enticing introductory offers of free credit at the moment, why not give it a go?
FaceBook
Rapidly becoming a premier video platform, you can apply similar ‘optimisation’ techniques and upload your videos to FaceBook. Again, concentrate on creating captivating, relevant titles and, as well as simply posting the video to your Business Page timeline, you can also sponsor the videos for relatively low cost. As with AdWords, FaceBook enables you to create very specific, targeted audience segments, ensuring your videos are watched by the exact individuals they were produced for.
But the first “port of call” is ensuring you speak to an expert video production company; one that will make sure your video contains the appeals, the messaging and the production techniques to really drive your message across the Internet. Let’s make your brand the next star of YouTube and Facebook. Click here to speak to Northampton’s elDRAW Creative Media.