It’s quite astonishing how the use of video has escalated so dramatically over the past year or so. Primarily online, but also in the real world within shops and public places. Social media is clearly one of the most common platforms to find video content, with Facebook at the forefront having developed so many additional
Tis the season we’ve all been waiting for… the release of the John Lewis advert, amongst the various other Christmas themed ads from other leading retailers. After many weeks of supposedly ‘leaked’ versions being posted online (non of which were the real deal), today we finally have a glimpse of the official John Lewis #mozthemonster campaign.
Instagram is easily one of the fastest growing social media platforms right now. Infact Techcrunch claims that “Instagram has doubled its user base, to 700 million monthly actives in two years”. Here’s a quick diagram showing just how quickly things have taken off for the Facebook owned platform Instagram. As you can see, the growth of Instagram
Facebook has just launched a brand new feature to their sponsored post feature. Facebook states “Mobile is where people watch video now. It’s frequent, fast—and accounts for more than half of all video views”… With this in mind, Facebooks new advert format takes full advantage of Smart phone dimensions – video adverts can now be displayed
When beginning any marketing campaign it is important that you feel it’s going to be money well spent. In most cases this means that it’s likely to return a healthy return on investment, as well as being something you’re proud to show off. With video marketing and many other marketing campaigns, it can be a
Is reading dead? It’s a controversial one, but like it or not I feel the next generation of consumers (that’s those who are in school right now) will be so reliant on technology and online content that reading will be a thing of the past – of course there will be exceptions such as reading
If you’re serious about growing a brand image, it’s important that you create some brand guidelines and a visual style to use throughout all of your on-going content. Here’s a few things you should be considering… Brand colours & tones Colour association with brands has been an important element since forever. This may not just be
As a social media user you may have noticed the following trends or techniques when it comes to Facebook videos. These are mostly due to the domino effect, where one person sees something a bit different then the next minute everyone’s doing it. Meme style Header & Footer The first example of this is quotation/caption videos,
The versatility of video is well known, there’s not many applications where video couldn’t be utilised in one way or another – Training staff or even customers using video content is beneficial in a number of ways… Save money by investing in training videos. Time costs money, and training staff can be a costly task especially
If you’re serious about pushing your marketing in 2017 then you no doubt have read about the importance of using Video within your marketing campaigns. As a video production professional I’ve written up a list of video related strategies that SHOULD be apart of your on-going marketing. Many of these can apply more generally too!